Archive for the ‘Communication’ Category
Communication and the process
Talking about communication, let’s stay on the subject for a while. I have to deal with many nationalities in my offline work and communication is the most important factor I deal with on a daily basis. It is imperative that I’m able to contact my clients at any time no matter where they are. Time is of no importance in most cases. Communication, when dealing with people that might not have English as their first language can sometimes be a trying ordeal. Explanations and elaborate at that is more than likely what is needed in those cases. Today with the addition of e-mail as principal way of communicating attachments can mean a lot. A digital picture tells a thousand words becomes a phrase that really means something. Web 2.0 style communication with live videos also becomes a part of the communication that can be used if the client has web access. In those cases the spoken word becomes the important part. If need be the addition of live pictures sometimes makes for a much simpler way of conveying the point of conversation. We see examples like this on youtube and other similar sites. It has become one of the most dominant parts of Web 2.0 style communication and conversations. Exploring and utilizing this avenue of communication will be the future way of marketing online and it already bears some significant results for those that have managed to tap into it.
The basic of e-mail is still the most used for of communication we have in many businesses and it has become the principal way for internal company communication. It has put a whole new language into use and with that comes many new abbreviations. You see a lot of this in chat-rooms and live messaging. Text messaging is getting to the point that you are using words to describe emotions and you also have the ever so popular emoticons. Text in itself is emotionless so these kinds of words and symbols are there to help express emotions.
How does communication going to be in the future? Text messaging and the vocabulary that is developing in this field will continue to develop and tapping into the wireless communication field with marketing concepts is going to be popular. It is already on the table in many ad agencies. Basic web sites with hardly any content will slowly be eliminated in order to un-clutter the Internet. User based websites will be the dominating force on the web. Content will be even more important in the future and I would not be surprised to see more direct access TV style content. It will probably be like a multi layer of TV channels. In certain industries this is already under development. I’m talking about multi layer communication and user channels.
