Marketing A Healthy Lifestyle

Healthy Living means more than just eating the right food. The right food is just a small part of the big picture.
Healthy living is a full life style. Some people will never be able to have one as there are things that that they will not give up in order to obtain one. Continue reading »

Just picked this one up and find that it is a very good example on Web 2.0 marketing .

Talking about communication, let’s stay on the subject for a while. I have to deal with many nationalities in my offline work and communication is the most important factor I deal with on a daily basis. It is imperative that I’m able to contact my clients at any time no matter where they are. Time is of no importance in most cases. Communication, when dealing with people that might not have English as their first language can sometimes be a trying ordeal. Explanations and elaborate at that is more than likely what is needed in those cases. Today with the addition of e-mail as principal way of communicating attachments can mean a lot. A digital picture tells a thousand words becomes a phrase that really means something. Web 2.0 style communication with live videos also becomes a part of the communication that can be used if the client has web access. In those cases the spoken word becomes the important part. If need be the addition of live pictures sometimes makes for a much simpler way of conveying the point of conversation. We see examples like this on youtube and other similar sites. It has become one of the most dominant parts of Web 2.0 style communication and conversations. Exploring and utilizing this avenue of communication will be the future way of marketing online and it already bears some significant results for those that have managed to tap into it.

The basic of e-mail is still the most used for of communication we have in many businesses and it has become the principal way for internal company communication. It has put a whole new language into use and with that comes many new abbreviations. You see a lot of this in chat-rooms and live messaging. Text messaging is getting to the point that you are using words to describe emotions and you also have the ever so popular emoticons. Text in itself is emotionless so these kinds of words and symbols are there to help express emotions.

How does communication going to be in the future? Text messaging and the vocabulary that is developing in this field will continue to develop and tapping into the wireless communication field with marketing concepts is going to be popular. It is already on the table in many ad agencies. Basic web sites with hardly any content will slowly be eliminated in order to un-clutter the Internet. User based websites will be the dominating force on the web. Content will be even more important in the future and I would not be surprised to see more direct access TV style content. It will probably be like a multi layer of TV channels. In certain industries this is already under development. I’m talking about multi layer communication and user channels.

The other day I got this e-mail. It was a guy’s take on effective communication. It brought up one very interesting point amongst many. If you sit down with somebody like a friend or your wife/husband and are trying to have a conversation but can’t seem to get the point across. No matter how hard you try, you’re totally misunderstood. Whatever you are saying is misconstrued and you can’t seem to make any sense to them.

Or is it? The e-mail went on to explain that when you look at communication as “the result you get” which is the essence of this first principle is that it gives you ownership of the interactions with other people.

The communication and also when done like this is fine if you are working at getting and trying too hard to make your self understood in a “web of different explanations”.

Personally I think that you should always ask yourself this one simple question, How can I explain this in one simple way only that makes sense to them?

Staying simple is always the best way. At times we all do it, we make it more difficult than it has to be.

Hey, even here, I’m making it more difficult than it is. Communication and effective communication is when you drive a point home to somebody and they understand the simplicity of a subject that you are talking about. They simply understand you since you explained it using terminology that is simple and right to the point. Effective communication is when you have explained something to somebody and they can explain it back to you making references to your explanation in such a way that you understand what they are saying. You made them understand and re-explain it to you as a confirmation of their understanding. You have full ownership of the communication process that way.  You have now obtained the leverage and this is your beginning only. If you understand this process and can use it regularly you are a good communicator. Listening to some of the best motivational speakers out there can prove my point. They know the process almost by instinct. Maybe not but it’s certainly well done and it takes some practice.   

I see there is a lot of interest in the subject around on the net and think most people really don’t care too much except that it’s a great topic for discussions. Let’s face it; the net is evolving very fast. New ideas and a lot of new technology will shape it even more and faster. Hiding the head in the sand want do you any good. You will be left behind so fast you want even smell the smoke when it passed you by. The name of the game is interactive and community and whatever language you feel like using. Hmm - language, yea the net has it’s own language, haven’t you noticed? Wassup? Lol  - great stuff isn’t it? The most part of it is fun stuff and a lot of abbreviations’ – abbreviations’ for just about anything. Anyhow, Myspace is a great sample of ideas that just exploded into something big. I will get more into Myspace later on as this blog thing gets really going.

Ideas can make for great changes so I like to hear from you with comments for some of this stuff